Who are WE?
We are an audio service and advertising solution for sports bars and fitness centers.
Our Mission
To exceed expectations of our customers and partners through exceptional service.
Our Vision
To exceed expectations of our customers and partners through exceptional service.
Our Values
Our Core Values: SOUNDOG
- Service to others
- Opportunity to inspire
- Understanding customers’ needs
- New direction
- Dependable
- Optimistic about the future
- Growth mindset
Founded by the Buday’s family business in 2002, Soundog started as a developer and manufacturer of wireless table top speakers for sports bars.
Over the years, Soundog has been used by major franchise sports bar chains, such as BWW, Applebee’s, 99Restaurants, Uno Pizzeria and Grill, Smokey Bones, Drake’s, Rafferty’s, and Boston Pizza. In 2013, the focus changed to digital audio solutions sent to guest smart phones via WiFi. This expanded our business portfolio into the fitness industry.
Redefining the Soundog company in 2018, we now provide audio solutions for sports bars, restaurants and an audio app for fitness centers along with creating a digital signage network to compliment these markets.
Currently, Soundog is located in White Lake, MI